The challenge:
People touch their faces around 90 times a day. That habit wasn’t a problem before the coronavirus, but since touching your face is the best way to infect yourself if the virus is on your hands, our simplest and highly effective defense is to wash them.
The solution:
Clean the World’s T-shirt, which reads: WASH YOUR HANDS, BRO. For each one sold, Clean the World gives 10 bars of soap to people in need.
Plus, the message inspires anyone who sees it to consider the last time they washed their hands—helping to create a new, healthy habit of hand-washing to combat the other not-so-healthy one of constantly touching our faces.
Clean The World, based in Orlando, Florida, and a featured organization in INNOVATE® Orlando, has had hygiene on its mind since its inception eleven years ago, when founder Shawn Siepler began to wonder, What happens to all those bars of soap after you check out of a hotel?
Siepler didn’t love the answer: they got thrown away. He especially didn’t love the answer because 2 million bars of soap were being tossed per day in the U.S. alone.
